FORT WORTH, TEXAS – American Drug Stores, one of the nation’s leading food and drug retailers, will begin distribution of Hydrox-C,Ô a revolutionary new line of therapeutic skin care from Texas-based Medi-Cell Laboratories.

            Hydrox-C will be carried in about 900 free-standing and combination American Stores located in 25 states as Osco Drug, Sav-on Drugs, Jewel Osco and Lucky Sav-on, among others, strengthening Hydrox-C’s availability in the western half of the U.S.

The new distribution by American Stores is in addition to more than 2800 Eckerd stores, as well as Albertson’s in Texas and Florida, H.E.B. Stores, Drug Emporium, Tom Thumb and numerous other drug and food chains located across the country.

            “We are very pleased to add American Stores as a distributor of Hydrox-C,” said David Pollock, Medi-Cell’s vice president of product development and creator of the Hydrox-C line. “The additional 900 doors this outstanding chain represents provides us with coast-to-coast distribution.”

A result of intensive research and unprecedented technology, Hydrox-C is the first and only therapeutic skin care line to combine three types of Vitamin C with alpha hydroxy acid in patent-pending, non-irritating formulations that can be used by every skin type.  Distributed to the mass market, Hydrox-C has been well received by consumers as an affordable alternative to high priced topical Vitamin C products only available only through dermatologists and licensed skin care professionals.

“We have stabilized three types of Vitamin C – sodium ascorbate, ascorbic acid and ascorbyl glucoseamine –  and combined them with alpha hydroxy acid to create our Triple Action Vitamin C Complex,” Pollock said.  This complex provides all the benefits of Vitamin C and AHA in one product.  The alpha hydroxy acid gently exfoliates dead cells, while the Triple Action Vitamin C Complex boosts collagen and promotes the growth of healthy new cells.”

            Initially, American Stores will carry four products in Hydrox-C’s eight-product line:

·        Rapid RestorationÔ Patch –28 non-adhesive dermal patches to repair damaged skin in the areas around the eyes, upper lip and smile lines, with visible results in only 10 minutes – SRP $14.95 with an instantly redeemable $2 on-package coupon

·        Age LiftÔ Facial Concentrate – contains 18% Triple ActionÔ Vitamin C Complex, the highest on the market, in a fast-absorbing concentrated serum to repair damaged skin.  Competes with ascorbic acid products priced at $75 or more - SRP $16.95 with an instantly redeemable $2 on-package coupon

·        Intensive Cell TherapyÔ -- a restorative serum with an intensive blend of Triple Action Vitamin C Complex and 21 natural botanical extracts and proteins for day and/or night use – SRP $9.99

·        12 Hour MoisturizerÔ -- a light, absorbent moisturizer with sunscreen for day and night that releases moisture for up to 12 hours – SRP $9.99

Medi-Cell Laboratories is headquartered in Fort Worth, Texas.  It has received national attention for its breakthrough products.  Its team of experts has been instrumental in developing quality skin care products for some of the most well known companies in the industry, as well as for doctors, dermatologists and other medical professionals.

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