New York – At a special preview in
the Penthouse Suite of The Royalton Hotel on May 15, Medi-Cell Laboratories introduced three new
products in its Hydrox-CÔ line of advanced skin care to
beauty editors of New York-based consumer and trade media.
Attending
the preview were beauty editors from Self,
In Style, Family Circle, Good Housekeeping, Fitness, New York Magazine, Mademoiselle,
Bridal Guide, American Health for Women, Seventeen, Essence, Fit for American Woman, Soap Cosmetics Chemical Specialties,
Discount Store News, Drug Cosmetics Industry, The Rose Sheet, Drug Store News,
HAPPI and Discount Merchandiser,
among others.
“We are very enthusiastic
about these products. They represent
advanced and unprecedented technology with such a high efficacy level that we
felt a special preview was warranted,” said David Pollock, vice president of
product development and creator of the Hydrox-C line.
Each
of the products previewed contain Hydrox-C’s Triple-Action Vitamin C, alpha hydroxy acid and
other natural ingredients. The new
products are:
·
Rapid Restoration Patch --
a new, quick-release transdermal facial patch
· Firm-a-Lift Facial
Concentrate
– a concentrated serum with 18 percent Triple-Action
Vitamin C Complex (the highest percentage offered in the industry)
· Age Lift Moisturizer -- a therapeutic
moisturizing cream for mature skin
“We’ve
had excellent feedback from beauty editors who’ve tried and like our five
initial Hydrox-C products. In fact,
some have requested additional samples for their personal use. We believe the breakthroughs achieved with
these new products will capture their enthusiasm, as well as that of the mass
market,” Pollock said.
