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FOR IMMEDIATE RELEASE
NEW PRODUCT!
May 19, 1999
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MEDI-CELL LABORATORIES
INTRODUCES TWO NEW PRODUCTS
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New Self-Heating Mask and
Firming Eye Gel are Wal-Mart Exclusives
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NEW YORK –
At breakfast and luncheon receptions in the Fragonard Suite at The Plaza
Hotel for beauty editors of national women's magazines, Medi-Cell
Laboratories co-founder David Pollock introduced two new products in the
Hydrox-C™ family of therapeutic skin care.|
Hydrox-C
Self-Heating Mask and Hydrox-C Firming Eye Gel have been developed
exclusively for Wal-Mart stores.
"We are very
excited that these new products will be available to virtually everyone
via Wal-mart's national distribution," said Pollock, who is the
founder of all the Hydrox-C products.
The new products
introduced are:
Hydrox-C Self-Heating Mask
This product
takes masks to a new level. The Hydrox-C Self-Heating Mask
instantly heats to help open pores for deep cleansing. The
exfoliating beadshelp to gently, yet thoroughly, remove dead cells, oils
and makeup. Because it works quickly, the mask does not dry out as other
masks do. While cleansing, Hydrox-C's exclusive Triple Action
Vitamin C Complex is delivered at the new cell level to stimulate
collagen and elastin production. Hydrox-C Self- Heating mask is
applied to a wet face and massaged for 1-2 minutes and then rinsed off,
leaving the skin free of impurities and totally refreshed. It is
safe and easy to use several times a week to keep skin radiant.
Firming Eye Gel
Hydrox-C Firming
Eye Gel is an instantly firming, moisture-balance product perfect for
morning use because it reduces puffiness. It balances the skin's
moisture content, removing excessive moisture, which causes puffiness,
or adding moisture if the skin is too dry. Firming Eye Gel is
quickly absorbed with o residue, making it ideal for pre-make-up
application. (Other "firming" products contain albumin
(egg whites), which becomes ineffective when liquid or cream make-up is
applied.) The Triple Action Vitamin C Complex works throughout the
day to repair damage, while the firming action smoothes away fine lines
and wrinkles.
"We were
looking for a unique technology and quality products to enhance our skin
care selection," said Laura Farris, beauty buyer for Wal-Mart
Stores, Inc., "We believe these products answer the needs of the
Wal-Mart shopper."
Both Hydrox-C
Self-Heating Mask and Firming Eye Gel will be available in Wal-Mart
stores by the first of June.
Medi-Cell
Laboratories is a privately held corporation headquartered in Forth
Worth, Texas, that has received attention for its breakthrough
technology. Its team of experts represents years of experience in
developing advanced products for doctors, dermatologists and other
medical professionals. Its mission is to create dermatological
level products for the mass market. |
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