MEDI-CELL LABORATORIES INTRODUCES NEW LINE
OF THERAPEUTIC SKIN CARE

Breakthrough technology produces therapeutic products

FORT WORTH, TEXAS – Texas-based Medi-Cell Laboratories has introduced Hydrox-C^TM, a new line of therapeutic skin care for the mass market that is the first and only skin care system to combine three types of vitamin C with alpha aydroxy acid (AHA) in non-irritating formulations gentle enough for all skin types.
    The Hydrox-C line is the result of three years of intensive research and development with topical vitamin C and represents the only non-irritating technology to emerge from research on topical vitamin C.
The new line’s patent-pending formulations revitalize the skin by promoting new cell growth, replenishing skin’s natural elements, increasing skin’s hydration and improving skin clarity, without skin irritation, for an overall, more youthful appearance.
    "Our mission is to formulate therapeutic, dermatological level products for the average consumer as an alternative to high priced topical vitamin C products," said Medi-Cell vice president David Pollock, creator of the Hydrox-C line who has been instrumental in producing products for doctors and some of the most well known cosmetic companies in the industry.
Other vitamin C products on the market are based on irritating technology introduced in 1992 that uses an acidic form of vitamin C, which has a low pH and can irritate the skin. With Hydrox-C, Medi-Cell Laboratories has found a way to maximize the benefits of both vitamin C and alpha hydroxy acid by combining vitamin C of a specific molecular structure with a particular AHA complex to produce neutral pH, non-irritating skin care products for the face, eyes and hands.
    "With Hydrox-C, we have retained the anti-oxidant, anti-inflammatory and new cell growth benefits of vitamin C and the exfoliation benefits of AHA in formulations gentle enough for use every day by all skin types, including sensitive skin," Pollock said.
With this breakthrough technology, Hydrox-C has launched five products that are "firsts" in their categories:

• Daily Skin Preparation – a gentle exfoliating cleanser that can be used daily by all skin types.
  

• Intensive Cell Therapy – an intensive renewing complex that blends 21 botanical extracts with
  Triple Action Vitamin C and Alpha Hydroxy Acid in a restorative serum to correct, nourish and
  protect the skin.
  

• 12 Hour Moisturizer – a light, quick-absorbing moisturizer with time-release hydrating properties
  formulated to improve elasticity, increase skin hydration and reduce the drying effects of the environment
  by releasing moisture for up to 12 hours without oily or white residues. Contains sunscreen.
  
• Eye & Fine Line Relief – a double benefit eye mask and eye treatment system in one package
  specifically formulated for the sensitive eye area that replenishes the skin’s vital elements, promotes skin
  renewal and reduces fine lines.
  
• Advanced Hand Therapy – a hand mask and hand treatment system in a luxurious spa formula
  designed to repair damaged skin and counteract the signs of aging.

PROVEN EFFECTIVE

    Hydrox-C products have proven to be highly effective. In testing at the American
Institute of Aging and Wellness by women between the ages of 29 and 74, dramatic results were noted. After using Hydrox-C for 28 days, the women reported reduction of fine lines and wrinkles, more even skin tone, an increase in skin moisture content and an overall healthier, more youthful appearance.

On Test Day 7, subjects displayed dramatic results, including

• redefining of skin pores
• evening out of skin tones
• healthier appearance

    On Test Days 14 and 21, improvements in skin texture and a lessening of fine lines were noted. On Test Day 28, subjects continued to display increasing results, including

• increase in skin moisture content
• reduction of fine lines and wrinkles, especially around the eye area
• a more even skin tone
• healthier overall appearance

QUALITY SKIN CARE THAT’S AFFORDABLE AND AVAILABLE

    While skin care products of the caliber of Hydrox-C are normally purchased through dermatologists or licensed skin care professionals at prices up to $85 or more, each Hydrox-C product is only $9.95, making it affordable for virtually everyone desiring healthier, renewed skin.
    Hydrox-C also is readily available at major drug stores, food stores and mass merchandisers, including Longs Drug, American Stores (Osco and Sav-On), Eckerd, Drug Emporium, and numerous other respected chains – making quality skin care conveniently accessible to everyone.  Medi-Cell Laboratories is a privately held corporation headquartered in Fort Worth, Texas, that has received attention for its breakthrough technology. Its team of experts represents years of experience in developing advanced products for doctors, dermatologists and other medical professionals.
Editor’s Note: Watch for information on new Hydrox-C products to be introduced in the coming months and/or visit www.hydroxc.com.

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