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MAKE YOUNGER-LOOKING SKIN 
A NEW YEAR’S RESOLUTION

Fort Worth, Texas  - Improving one’s skin care regimen hasn’t often made the list of annual resolutions, but according to David Pollock, vice president of product development for Texas-based Medi-Cell Laboratories, New Year’s is a perfect time to re-evaluate the skin care products you’re using.
          “Products used for several years may no longer meet the needs of people who have aged and incurred sun and environmental damage. They often do not contain recently discovered therapeutic ingredients or incorporate the latest technological advances,” he said.
           He said that recent breakthroughs in skin care technology have resulted in anti-aging formulations that can prevent and reverse skin damage by boosting collagen production, increasing hydration and reducing fine lines and wrinkles.
           “Products have evolved from old-fashioned oily substances that softened skin’s epidermis to those absorbed at the stratum basale level where new cells are produced,” Pollock said.
           The newest contain topical vitamin C, essential for connective tissue in the skin, which also works as an anti-inflammatory and anti-oxidant to eliminate free radicals.Most importantly, vitamin C increases production of collagen, the fibrous protein that gives skin firmness and a youthful appearance.
          “Products containing collagen do not increase collagen production,” Pollock said, “but a sufficient level of vitamin C delivered to the new-cell level does.”
            He added that botanical extracts such as ginseng, green tea, sea kelp, kola nut and ginko biloba, as well as other vitamins, have proven to be effective in replenishing skin cells, while alpha hydroxy acids remove wrinkle-producing dead cells at the skin’s surface.
          Pollock said that Hydrox-C therapeutic skin care products are among the newest anti-aging systems available at drug stores and supermarkets.  They combine three types of non-irritating, stabilized vitamin C, non-irritating alpha hydroxy acid and beneficial botanicals.
            “When re-evaluating a skin care regimen, remember that all products are not created equal,” he cautions. “In some cases, only small amounts of beneficial ingredients are added so that manufacturers can tout them in their marketing.” 
      He cites an example from a recent product comparison study. A “vitamin C cream” was as white as milk, instantly revealing that there was virtually none in the product, because vitamin C naturally is light tan in color.
          Younger-looking skin is possible for 1999, but resolve to do your homework on which products to try.


Editor’s Note – David Pollock has been instrumental in the development of therapeutic skin care products for the some of the most well known companies in the industry. He also serves on the board of Clinical Results, Inc., an independent product development laboratory.

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